The discounts in Greece range from a minimum of 30% to 80%, so be sure to check the calendar for the year 2026. Greece is the shopping center for the entire Balkans, and many tourists take the opportunity to do some shopping while on a weekend getaway or summer vacation. When the sales are on, it’s a win-win situation.

In general, there are a total of four discount periods - two summer and two winter ones, always around the same time. During these periods, stores are often open, including on Sundays.

What are the discounts like in Greece?

Discounts in Greece are substantial and real - ranging from a minimum of 30% to over 60%, and even up to significant reductions of 70% and 80%. During sales periods, stores are often open, including on Sundays, and the biggest discounts are only allowed during the official period. After the official sales, remaining stock can be sold with discounts of up to 30%.

When are the sales in Greece in 2026?

Winter sales

1. The first winter sale starts on January 12th and lasts until February 28th. It’s particularly convenient that the stores will be open on Sundays - January 18th and 25th, perfect for those spending a weekend in Greece or Thessaloniki. 2. The second sale begins in November, from November 1st to November 10th.

Summer sales

Summer sales take place in May and in July-August. 1. The first summer sale always happens in the first ten days of May.

2. The second summer sale starts on the second Monday of July and lasts until the end of August.

For more information on summer discounts and shopping, check out our guide to Thessaloniki and the best stores in Greece.

How to make the most of sales in Greece

At the beginning of the sales period, the selection of clothing and footwear is the largest, and towards the end, the remaining unsold clothes and shoes are often further discounted to clear out, but the selection is then the smallest. During that period, usually only larger sizes remain.

Some stores reduce prices a few days before the official start of sales. It’s worth following their websites if you already know which item you want.

Sales are not limited to clothing and shoes - household items are often on sale as well. Even outside of the sales period, a wide selection of clothing and shoes can be found in Greece at affordable prices.

Useful shopping guides for Greece

If you plan to shop during your stay in Greece, below you can find useful guides with detailed information.
For shopping in Thessaloniki, check out our guide to stores and shopping malls in Thessaloniki - from famous streets to large shopping malls.
For accurate information on opening hours, especially during holidays and sales, read the article on store and mall opening hours in Thessaloniki and Greece.
If you want to shop without going to stores, see which are the most famous online shopping sites in Greece and how ordering from abroad works.

Did you know?

During sales in Greece, discounts are legally regulated and cannot be arbitrary.
Every discounted product must have a clearly displayed old and new price, and the discount is calculated in relation to the lowest price in the previous 30 days (or 10 days for new products).
If more than 60% of the assortment in a store is on sale, the merchant must clearly indicate the range of discounts (e.g., “up to 50% off”).
Outlet and stock stores must clearly indicate which is the old and which is the new price.
False or misleading discounts are not allowed and can result in monetary fines of up to 4% of the trader’s annual turnover.

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