How much does a vacation in Greece really cost this season? Forget about dramatic headlines and speculations - we bring you a direct report from the field and prices from the markets for the summer of 2026.

To gain a clear picture of average expenses, we have chosen Masoutis as our reference point. This chain is excellently positioned and available in almost all resorts - its prices are slightly higher than in Lidl, but the range and availability are incomparably better. Of course, you will also come across smaller, local shops at the destinations where some items may be cheaper or more expensive, but these prices provide you with a secure initial budget.

Gyros and fast food

• Gyros (in pita/tortilla): Generally ranges from 4.90€ to 5.00€. In Paralia, it can also be found for 4.50€, while in Thessaloniki, the price varies significantly from 3.50€ to 6.00€.
• Portions in fast food restaurants: Around 10.00€ (large portion of gyro, sausages, burgers, chicken or pork fillet, meatballs, as well as a club sandwich). Each portion comes with fries and salad as standard.

Coffee and drinks

• Takeaway coffee: From 2.50€ to 3.00€ (depending on the place and café).
• Coffee and beer in local establishments: Prices follow the gyro trend and are generally around 4.90€ - 5.00€ on average.

Current prices in Masoutis markets

Olive oil: What awaits you on the shelves?

For now, there are no major changes in the price of olive oil. Don’t fall for the trick that a large 4L or 5L can is always the cheapest per liter - carefully check the label and calculate the value. If you are unsure about which oil is best for cooking and which is best for salads, read our detailed guide: How to Choose the Best Olive Oil - a Guide to Quality and Shopping in Greece. Here is a quick overview of prices per liter in Masoutis markets for the year 2026:

Meat and poultry (Fresh and processed)

• Whole fresh chicken (Greek): 3.75€ / kg
• Chicken breast fillet: 9.95€ / kg
• Chicken drumsticks: 2.99€ / kg
• Pork chops (boneless): 9.50€ / kg
• Pork ribs (with bones): 7.70€ / kg
• Ground pork (shoulder): 7.90€ / kg
• Pork shoulder (boneless): 7.60€ / kg

Processed meats

• Sausage and salami slices (packs 300g–500g): From 1.39€ to 3.18€ (depending on the brand)
• Long-lasting / sliced sausages (packs 100g–180g): From 1.99€ to 3.28€
• Cooked ham (pack 160g): 2.98€
• Smoked pork neck (pack 160g): 1.99€
• Bacon (packs 100g–160g): From 1.89€ to 2.85€

Dairy products, eggs, and plant-based milk

• Traditional barrel-aged feta cheese: 9.95€ / kg
• Eggs (Greek, Class A, sold by weight): 1.39€ / kg
• Traditional goat yogurt: 1.52€ for 220g
• Cream cheese and protein spreads: From 2.36€ to 2.49€ for 200g
• Plant-based milk (almond, coconut, oat): From 2.07€ to 3.00€ for 1L (often on sale, almond milk can sometimes be found for 2.07€)

Fresh fruits and vegetables

• Potatoes (regular, Greek): 0.77€ / kg (Cypriot ones are 1.54€/kg)
• Tomatoes (standard): 2.30€ / kg (Varieties like Sweetelle and Chabi range from 2.40€ to 2.99€)
• Cucumber (each): 0.45€
• Red onion: 0.96€ / kg
• White onion: 0.96€ / kg
• Green cabbage: 0.59€ / kg
• Red cabbage: 1.20€ / kg
• Zucchinis: 2.10€ / kg
• Eggplant: 2.30€ / kg
• Stuffed peppers (bell peppers): 3.25€ / kg
• Frying peppers: 3.08€ / kg
• Mushrooms (white, pack 500g): 2.45€

Fruits

• Apples (varieties Golden Delicious, Granny Smith, Fuji): From 1.39€ to 2.33€ / kg
• Oranges: From 0.85€ to 1.59€ / kg (In promotional packages of 2.5kg, the price is 0.85€/kg)
• Strawberries (pack): 4.45€ / kg
• Mini watermelons: 2.09€ / kg
• Melons: 3.30€ / kg

Ready-made salads and sauces (Greek meze)

• Tzatziki (pack 400g): 3.35€
• Russian salad (pack 400g): 3.19€
• Hummus (various flavors, pack 400g): From 2.18€ to 3.25€
• Skordalia (garlic sauce, 250g): 2.59€
• Melitzanosalata (eggplant sauce, 250g): 2.96€

Basic groceries, bread, and oils

• Olive oil (Extra Virgin, 4L pack): 28.99€ (around 7.25€ per liter on sale)
• Sunflower oil (1L): 1.97€
• Toast bread: From 1.18€ (small pack) to 1.58€ (large pack)

Coffee, refreshments, and sweets

• Greek coffee (traditional, pack 194g): 3.35€
• Coca-Cola / Zero (cans, pack 5+1 free): 4.14€
• Mythos beer (cans, pack 5+1 free): 4.95€
• Ice cream (Ben & Jerry’s 465ml): 4.48€ (when on sale at -50%, otherwise full price is 8.95€)
• Puddings and fruit desserts (individual cups): From 1.45€ to 1.47€

Household cleaning products

• Ariel detergent powder or liquid (for 70–75 washes): 14.90€

Gluten-free products

Cold cuts and sausages

• Sliced ​​salami (MrGrand, Ifantis, Nikas): From 1.39€ to 3.18€ (packs 300g–500g)
• Long-lasting and sliced sausages (Nikas, Ifantis): From 1.99€ to 3.28€ (packs 100g–180g)
• Cooked ham Zambon (Ifantis, 160g): 2.98€
• Sliced bacon (Ifantis, Nikas): From 1.89€ to 2.85€

Dairy products and plant-based alternatives

• Traditional goat yogurt (Koukaki): 1.52€ for 220g
• Cream cheese and protein spreads (Arla): From 2.36€ to 2.49€ for 200g
• Plant-based milk (Alpro, Delta, Olympus): From 2.07€ to 3.00€ for 1L (almond, coconut, oat)

Ready-made salads and sauces (Greek meze) All popular Ifantis salads in packs are gluten-free:

• Tzatziki (400g): 3.35€
• Russian salad (400g): 3.19€
• Hummus (various flavors, 400g): From 2.18€ to 3.25€
• Traditional sauces (Skordalia 250g / Melitzanosalata 250g): From 2.59€ to 2.96€

Sweets and desserts

• Traditional powdered pudding (Yotis, vanilla or chocolate, pack of 4): 2.46€ on sale (full price 3.28€)
• Fruit and plant-based desserts in cups (Alpro, Olympus): From 1.45€ to 1.47€

Beach Loungers

Before you head to the sea, you can check the prices of beach loungers in the place where you are staying or at nearby popular beaches, so you can start your vacation fully prepared:

• Beach Lounger Prices in Halkidiki, Thassos, and Epirus - Where are they free, and where most expensive?

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